NEW PRODUCT RESEARCH

A new product concept evaluation provides you with a great opportunity to evaluate and test consumer response to a new product or service early in the development phase and before introducing it to the marketplace.  It enables you to identify viable product concepts and eliminate non-viable ones. This saves you time and money and ensures that your resources are used wisely.

This type of study uses both qualitative and quantitative research methods. Depending on your concept, budget and informational needs, we combine focus groups, mall intercept surveys and/or online surveys to gather the information. 

This research data will help you:

• Understand your customers’ wants, needs and desires for a particular product or service
• Identify the strengths and weakness of your concept
• Identify which components of your concept do not match the consumer’s mindset
• Develop strategies for product/concept improvement
• Determine whether this concept is relevant to your target market or consumer base
• Refine, expand or change concepts and ideas interactively based on the customers’ insights
• Determine market potential for the new concept
• Prioritize research and development resources

To find out more about how concept testing can help you, call us.