The things that can be done on the Web are limited only by our imaginations.
Over the past ten years online surveys have become a growing trend among many major corporations. Within the past few years smaller businesses have also begun to make use of the immediacy, accuracy and lower cost of web surveying.
An online survey can tell you most anything that a paper or telephone survey can – but in a quick and cost effective way. You can survey your customers about new products. You can find out how people feel about your company and services. You can mine for information about what people buy, why they buy and why they don't. You can even find out who is visiting your site.
Online surveys are most appropriate when you want to:
- Offer respondents opportunities to rate or rank something
- Offer multiple choice answers
- Present visuals such as pictures of products or design concepts
There are many advantages to online surveys:
- There is no possibility of interviewer bias
- They often cost less
- Responses are potentially more accurate (There is more time to think because there is no time pressure. Respondents can complete the survey as quickly or as slowly as they wish)
- Your target audience is easier to locate because we have pre-screened panels of respondents selected just for your needs (that means we’ve already got the right people lined up to receive the survey.
- Your target audience is willing to complete the surveys (we’ve already gotten their permission)
Your online survey is always customized for your needs. You have the ability to choose from a variety of optional survey features (e.g. drop-down boxes, radio buttons, graphic images, and videos to name a few). You can select your format as well. Whatever you need – we’ll make sure you have it in a user-friendly style.
Client Private Panel
This survey is an example of extending the value of the asset of a newsletter database, by converting it to a private research panel. Over 80% of newsletter recipients signed up to participate in company research studies. In this case, the objectives of the survey were image, use and awareness and exploration of product line extensions.
New Product Concept
The power of the web to combine both visual and written elements to describe a concept was used very effectively in this survey. In this study, the client was able to evaluate likelihood to purchase for the new concept as well as gather initial market share and competitive positioning data.
Quantitative Design Evaluation
This study presents design concepts in an efficient manner to respondents, presenting both likelihood to purchase and evaluation of design appearance questions for each. Designs are randomized, as are design categories, to prevent order bias.
Association Membership Survey
If you would like to find out more about Online Surveys, call us.