PRIVATE RESEARCH PANELS
Imagine having a dedicated group of your customers standing by to be surveyed exclusively by you online whenever you need them.
Imagine further that these individuals have already been recruited, prescreened and qualified as matching one or more of your market segments.
Wait, there’s more. Now imagine that they are doing this voluntarily!
What we have just described is a private online panel.
Having access to your own pre-recruited groups of customers (and potential customers) is a more cost-effective way to use your research dollars and a sure way to improve project turnaround times.
Online panel surveys can be shorter because there is less need to collect information as your panelists become more deeply profiled. They provide a perfect way to study the same group over a period of time, which makes it possible to find out how people's views change. Private panels can also be used to recruit for focus groups, telephone surveys, personal interviews and other research projects.
By using private panels you can enhance your relationships with your customers, and collect valuable opinions that contribute to product/service development and improvement. They can be used for tracking studies, consumer profiling, product pricing and development, advertising testing – just about anything you can imagine!
At eQUERY Research, we’ll design and maintain your panel and its foundational database. Developing your panel research strategy and executing your studies throughout the year follow easily, since market research is the business we’re in.
To find out how we can help you benefit from private research panels, give us a call.