Matousek & Associates, Inc.

Every project requires a unique combination of research methods. So, with each client we start fresh. Your research strategy is created to meet your individual needs. We’ve never owned a cookie cutter….

CONSUMER RESEARCH

Tools used to collect data...	...applied to research studies
Focus Group	Image, Usage and Awareness
Telephone Survey	Community Assessment
Postal Mail Survey	Advertising Concept Development
Online Survey	Customer Satisfaction Research
Online Focus Group	Market Segmentation
Personal Interview	New Product Research
Case Study	Positioning Research
Mall Intercept	Naming Studies
Secondary Research	Education Research
Private Research Panel	Publication Evaluation
National Research Panel	Market Analysis
Research Study Design	Packaging Research
Questionnaire Design	Taste Tests
Conjoint Analysis	Competitive Analysis
Multi-mode Data Collection

BUSINESS TO BUSINESS RESEARCH

Tools used to collect data...	...applied to research studies
Focus Group	Image, Usage and Awareness
Telephone Survey	Competitive Analysis
Postal Mail Survey	Advertising Concept Development
Online Survey	Customer Satisfaction Research
Online Focus Group	Employee Surveys
Personal Interview	New Product Research
Case Study	Market Analysis
Secondary Research
Private Research Panel
National Research Panel
Research Study Design
Questionnaire Design
Conjoint Analysis
Multi-mode Data Collection

Remember: Having the right market research tools and resources is not enough. Knowing how to use them is what makes the difference.

WE KNOW HOW TO USE THEM and WHEN WE’RE DONE, YOU WILL TOO!!